Interactive Marketing Manager
As the primary client contact, the Interactive Marketing Manager develops and manages interactive marketing programs/campaigns for clients. Leveraging the company's web-based software and working with internal design and development teams, this manager delivers client web sites, email-marketing, search engine marketing (SEM), direct mail and other online marketing programs that achieve the marketing/business goals of the client.
Desired Skills & Experience:
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Develop, launch and manage search engine marketing (SEM), direct mail and email marketing campaigns for clients.
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Review and analyze campaign results; Make recommendations on refinements to improve results
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Manage partner and client relationships; Provide strategic and tactical account guidance.
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Work closely with internal teams of web designers and developers to deliver programs
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Understand the client’s business and work with them to identify and capitalize on online marketing opportunities
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Excellent written and verbal communication skills
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Strong organization, attention to detail and follow up skills
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Ability to manage several high-profile partner/client engagements concurrently
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Extensive experience in SEM, direct and email marketing campaign management
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Proficiency using analytic tools to measure results of online marketing
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Proficiency in HTML, CSS and Photoshop
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Bachelor’s degree. Graduate degree a plus
Based in the heart of Silicon Alley in NYC StructuredWeb is a leading provider of cloud based marketing automation and CRM platform with a customer base that consists of manufacturers, resellers and dealers across multiple industries. We work with channel partners of leading brands such as Cisco, Panasonic, Avaya, Steelcase, Hon, Konica-Minolta, Xerox, and Canon to help them drive demand for their products and services. Our integrated web applications, marketing services and best practice processes empower our clients to compete on par with larger businesses in their day-to-day sales and marketing activities. Year after year, we have experienced solid financial growth, providing software and services to thousands of companies in select industries. And we're on track to double that growth over the next few years. We're a close-knit team working together in a venture-backed, profitable technology and marketing services company. Our corporate culture is creative and we understand our number one asset is our employees, which is why we provide a work environment that is comfortable and attractive.
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